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Street Walking: Happy Birthday
If you ask your customers for certain personal information at the point of sale, one of the pieces of information you should request is their birthday. Having your customers’ birthdays will give you a...
View Article2012 Marketing Calendar Download
Do you have a marketing calendar that you use in your business? If not, you may want to consider one. Not only can a marketing calendar help you plan marketing activities that work well together and...
View ArticleBonfire Buzz: Search Plus Your World
Are you confused about what’s going on with Google’s Search Plus Your World? This collection of articles will get you up to speed with the changes and tell you what you need to know. Search Plus Your...
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Street Walking: Multi-Step Campaigns
If you haven’t heard, Madison Square Garden Networks (MSG) and Time Warner Cable are fighting over subscription fees. Negotiations haven’t gone anywhere and Time Warner customers have lost access to...
View ArticleStreet Walking: Mr. Krabs Was Right
Today’s post really proves that you never know where your next great idea may come from, and that you should always be on the lookout for it. This past weekend, I took two of my kids for their routine...
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Street Walking: Perfect Timing
If you’ve been following us over the past year since our launch, you know that we are big proponents of tying in promotions to current events. In fact, we even have a free marketing calendar and...
View ArticleStreet Walking: Look Beyond the Obvious
Last night on the train, someone had left behind the latest issue of The Met Golfer, so I grabbed it to look through for the remainder of my trip. When I flip through magazines that I normally don’t...
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Street Walking: Help Them Promote You
Facebook does it. Twitter does it. Google Plus and LinkedIn do it, too. What do they do? They have badges that their members can easily embed on their own sites to help increase their following on the...
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Street Walking: Create a Mania
As small business owners, we are always looking for a way to draw attention to our products and services. In this edition of Street Walking, I’m looking to the sports entertainment and professional...
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Street Walking: Celebrity Endorsements
Check out this sign, spotted at the local library in Westwood, NJ. The library is taking advantage of Eli Manning’s popularity in the area (largely a Giants fan base), and the fact that he reads the...
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